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05 de mar. de 2022
In Discussões Gerais
The savvy salesperson knows traditional selling methods are no longer worth the time, money and effort. With almost 90% of potential buyers conducting their pre-purchase research online and 60-70% of sales taking place from these inquiries, using social media for lead generation is a no-brainer. Social selling gives you unfettered access to buyers when they are doing their online research so you spend all your time dealing with people who are ready to buy rather than wading through hours of cold call rejections. Traditional selling vs. social selling Are you spending time and money on brochures, mailing campaigns and newspaper adverts just for them to end up in the recycling bin? Or wasting time and money traveling to meet clients who may or may not buy your services?, If any of this sounds familiar then it is time to bring your sales techniques out of the yesteryear and modernize your approach with social selling. Astute social sellers create a resource online for potential clients which shows that they are experts in the field. By providing valuable content and resources, they build trust and gain access to potential clients who are doing their due diligence prior to committing to a purchase. The ability to reach a wide audience with a single blog post, LinkedIn update or tweet is what makes using social media for lead generation a no-brainer. An accomplished social seller’s resources are so practical and constructive that their clients share them with their friends, colleagues and family members on social media sites; opening doors to even more potential clients. After all, no sales technique can influence a purchase than a reference from a trusted friend. Statistics show social selling techniques will trump traditional sales methods by up to 20% every month. New shoppers need new selling strategies Thanks to the Internet and the accessibility that mobile devices bring to the game, consumers are changing the way they shop - drastically. It’s more Philippines Photo Editor convenient than ever for them to shop online and do research for future purchases while commuting, waiting in the doctor’s office or even on their lunch break. As they innovate the way they shop, you too must evolve your sales strategies to stay ahead of the curve. A CEB study found that up to 57% of the buyer’s decision-making process is already done by the time they are ready to talk to a sales person. That means you need to have a social presence that’s engaging, customer-centric and insightful if you want to influence those decisions. The modern buyer Consumers today are empowered, well informed, digitally driven and socially connected. If you want to create a continuous stream of informed leads, you need online resources that you can share with your customers that don’t necessarily revolve around your products. You need to be active on social networks and share insights with educated buyers at the right stage of the buying cycle so you are become less of a “sales person” and more as a thought leaders with solutions to real problems. When you set yourself up as an expert in the field, you gain the trust and interest of potential clients, and turn your existing clients into raving fans. With 92% of buyers doing research online and 37% posting questions about products on social networks, you need to be part of the conversation. If you don’t start leveraging social media for lead generation, you can bet your competitors will be!
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sifat
05 de mar. de 2022
In Discussões Gerais
Over the last 20 years, a customer's journey to purchase has changed. These days, many purchases occur online, but that doesn't mean they happen faster. According to a recent study conducted by Google, 47% of revenue generated in the US comes from purchases made in more than one day. More than one day = multiple visits to your website, probably over the course of days or even weeks. Consumers are smarter and more informed than most businesses would like. They scour the Internet for every last review they can find. They check out your main competition and then they track down competitors you didn't even know you had. The key to success is getting consumers back to your site after they've done their research (of course, the other key is having a user-friendly website that converts, but we'll assume you've got that!). What if we told you (in our best Morpheus voice) that there's a way you can entice previous visitors to return to your website? In video form, here are 4 reasons why you should consider remarketing: 1. Keep The Conversation Going 50% of shoppers browse a website up to four times before they make a purchase. By serving display ads to users who have visited your site and navigated away, you are staying top of mind throughout the buying cycle. It's very important that your brand pops into the customer's mind at the moment they make a purchase decision, and remarketing enables you to be present when it matters most. 2. Grow Your Brand Awareness Boosting your online brand awareness Photo Editing Services is a huge component of remaining top of mind with your customers. If consumers are aware of you both before (via display ads) they visit your site and after (via remarketing), chances are they'll view you with a higher degree of trust and credibility. When push comes to shove, emotions play a role in final purchase decisions, which means the more a consumer thinks they know and trust you, the more likely they are to buy from you. 3. Increase Website Conversions The majority of your website visitors will stop by once and never return. The users who do find their way back to you are the ones you have the best chance to convert. One way you can increase your chances of converting a returning visitor is through remarketing. People usually have reservations or barriers to purchase. If you spend time getting to know your audience and have the correct analytics in place, you'll discover some of the common issues your customers have. By addressing some of these barriers to purchase with your remarketing ad messages, you'll have a stream of returning visitors who are primed to buy. 4. Make Your Marketing Budget Go Further On average, display and remarketing campaigns are the most cost-effective methods of increasing brand awareness and generating a higher conversion rate on your digital property. Cost per-click or per-impression models allow you to name your price, and targeting options enable you to choose exactly who gets to see your ads. And the best news of all? The moment you notice an ad isn't driving the desired result or is getting too expensive, you can make instant changes. Remarketing is a great fit for many businesses, which is exactly why you should consider a trial campaign for your brand!
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