The Benefits - Highlight the benefits Industry Mailing List of what your product or service will do for your prospective customer. Don't dwell only on the features of your offering. Focus on what your service or product can do for the customer: Double your sales performance; receive a Industry Mailing List 50 percent time savings; lose 10 pounds in 10 days. Try to quantify the benefits available to make them more concrete and credible. If you have an important, valuable benefit, you may also want to use it in the headline with the offer. Lifetime Customer Industry Mailing List Value - Know what each new customer is worth.
This usually boils down to Industry Mailing List understanding Lifetime Customer Value (LCV), or the actual profit (sales price less direct cost of goods sold) associated with each new sale. How often will a new customer purchase from you over the next two to three years. Multiplying these Industry Mailing List two numbers produces LCV. This is the maximum amount you can afford to spend to acquire a new customer. Campaign Costs - Understand at the outset how much you need to invest in your campaign. Take the total cost of your mailing, including Industry Mailing List creative, printing, postage and labor, and divide that figure into the LCV.
This will tell you how Industry Mailing List many sales you'll need to make in order to break-even on the campaign. Response Medium - Make it easy for your customer's to respond. Provide a telephone number, fax number, email address or a Web site. Let customer's contact you in the way they prefer. Adding a toll-free number to your Industry Mailing List direct mail piece makes it easier for a prospective customer to call and can double your response rates. It will also allow you to better track your campaign for messages and the effectiveness of your offer so the Industry Mailing List campaign can be fine-tuned along the way.